Healthy eating slogan

Community Senior Activity Center/Canteen: "With a good combination of simple tea and light rice, blood pressure and blood sugar will not fluctuate." "Steamed pumpkin raises blood sugar more slowly than boiled corn. If you want something sweet, choose the former."

Campus cafeteria/teaching building bulletin board: "Add a boiled egg to your breakfast, so you won't doze off in the fourth period." "Eat two bites of vegetables first and then cook rice. You won't feel hungry even after running for half an hour."

Beside the pantry/takeaway counter in the workplace area: "Don't bring bread for lunch, you will be starving at 3pm" "Nibbling on a small tomato is better than drinking three cups of coffee to relieve fatigue"

Public welfare posts at milk tea shops/snack streets in the business district: "Half sugar and less ice for freshly squeezed milk, it doesn't matter if you drink it twice a week" "Grilled skewers with a cold salad, the oil and salt will offset most of it"

Don’t tell me, before I went to the community to do nutritional education for the elderly, the first thing posted on the door was the uniformly printed "Balanced Diet, Good for Health". It was posted for three months, and the grandparents passing by did not even look at it. Later, I changed to the above slogan about raising blood sugar. The next day, three aunts came over with physical examination sheets and asked if they could really eat steamed pumpkin because their blood sugar was high. You see, the effect came out immediately.

Nowadays, the industry is actually quite quarrelsome about the scale of promotional slogans. One group is the academic school, which believes that propaganda must be rigorous. Each sentence must correspond to the original text of the "Dietary Guidelines for Chinese Residents" and cannot have any vague colloquial expressions. For example, it must be accurately written "Daily intake of 250-400g of cereals and potatoes." , you can't say "eat a fist-sized staple food for a meal", otherwise it will be unprofessional; the other school is the practical school, thinking that as long as it can be remembered by everyone, it doesn't matter if it is a little exaggerated. For example, "it takes one bite of fried chicken to run 5 kilometers" that was previously posted on the Internet. Even if the data is inaccurate, it can scare people to eat less junk food.

I don’t think there is any need to take sides. Last time I did a health promotion for high schools with my friends from the Centers for Disease Control and Prevention. The slogan I originally drafted based on the academic idea was "Balanced Nutrition, Helps Youth Growth." When I showed it to a few high school sophomores, they rolled their eyes and said it was the same as the school motto. Who cares? Later, we changed it to "Add a boiled egg to breakfast, so you don't doze off in the fourth class in the morning." After a week of posting, we went to the cafeteria and asked, and the aunt who sold boiled eggs said that sales had increased by 30%. Some students came over to tell us that they always forgot to eat eggs before, but now they can actually grab one after reading the slogan, and they don't feel like they are being lectured.

Oh, by the way, I have to tell you about the mistakes I have made. I once had a partner who promoted the business district. In order to gain attention, he wrote "Milk tea is a carcinogenic junk food. One gulp will shorten your life for three days." Half a day after the post was posted, students photographed it and posted it on a local forum. They said that nowadays health promotions are all about threats, but no one believes it. Later, we urgently changed it and changed it to "There is more sugar in milk tea than you think. It's okay to drink it occasionally, just don't show off every day." On the contrary, many people took pictures and posted on WeChat WeChat friends saying that this promotion is no longer preachy.

In fact, there is no such thing as a perfect slogan. In the final analysis, it is considered successful if it can make people who see it willing to take a small step towards health. If someone reads the slogan and picks up an extra chopstick of green leafy vegetables when eating today, or takes the initiative to choose half-sugar when ordering milk tea, then the sticker and the sentence are not in vain.