men's health advertising

The vast majority of men's health advertisements that feature "7 days to cure premature ejaculation" and "30 days for secondary growth" are all IQ taxes. Truly compliant men's health advertisements will only focus on two types of solutions: formal medical intervention and lifestyle adjustment. There are no shortcuts.

Last week, I helped my junior fellow in the men's department sort out the follow-up records, and I met a 32-year-old programmer. I was browsing a short video and came across an advertisement for "Secret Recipe of Traditional Chinese Medicine for Enlargement and Thickness." I was so excited that I spent more than 8,000 yuan to buy pills for three months. After taking them for two months, I didn't see any results. My physical examination suddenly showed that the transaminases were high. I came to the clinic in a hurry to find out the cause. Finally, it was found that the pills had an unknown hormone substance added to them, which hurt the liver.

To be honest, I have come across no less than 20 similar cases in the past two years. It is no wonder that many people’s first reaction when mentioning men’s health advertisements is “liars.” However, if you kill all such advertisements at once, it would actually be a bit unfair.

The current attitude of the industry towards men's health advertising is actually quite divided. Most people in the public sector are not in favor of commercial promotion. Previously, the men's department of our hospital wanted to invest in some popular science information flow. 90% of the messages in the background were asking "Is there any special medicine that will be effective immediately?" "Is there a way to increase the size without surgery?" However, my colleagues in the consumer medical field have a different view. I know a friend who runs a regular men's clinic. Last year, he submitted a batch of advertisements and specifically wrote all the details of all the issues that everyone is most concerned about at the front: "Penis enlargement surgery can only improve the weak state by 2-3cm, and the erect length is basically 2-3cm." There is no change at all." "Behavioral training for premature ejaculation must be continued for at least 3 months to have a stable effect." "Sildenafil can be taken as needed and as directed by the doctor without dependence." On the contrary, the conversion rate is extremely high. Basically, the users who come have done their homework in advance and have strong compliance. Few come with the mentality of "miracle drug".

Don't tell me, I actually came across a very illegal advertisement while browsing Moments in the past two months. If you click on it, you will be given the entire "Sexual Function Self-Assessment Scale" with ten questions. No matter how you choose, the final result will be "moderate premature ejaculation, it is recommended to intervene as soon as possible". Then he will guide you to join a so-called "health consultant" who will send you a bunch of before-and-after photos and patient thank you chat records, and then recommend a "customized conditioning plan" worth several thousand yuan. In fact, the cost may not even be a hundred yuan. When I was helping the National Health Commission to investigate illegal advertisements, I came across something even more outrageous. Sildenafil was ground up and mixed with honey beans, and sold as a "pure natural tonic with no side effects" for 80 yuan a pill. An old man with high blood pressure became dizzy after taking it and was sent to the emergency room. It was found that his blood pressure had soared to 180, and he almost had a serious accident.

In fact, you don’t need to remember any complicated criteria to tell whether it is a scam. Just look at two points. If the advertisement dares to mention the words "quick effect", "radical cure" and "secondary growth", it is correct to just cross them out. Whether it is a functional disorder or a prostate problem, there is no quick and radical cure for men's health problems. If this technology really has won the Nobel Prize long ago, why do you still need to invest 9 yuan and 9 in the short video information flow? Next, check whether contraindications and side effects are clearly marked. Regular advertisements for drugs or medical services will clearly state who cannot use them and what adverse reactions may occur. Those who say "no side effects and can be used by everyone" are basically afraid that you will not dare to buy them if you know the truth.

After all, why do illegal men’s health ads deceive so many people? It’s not that most people keep this matter under wraps and avoid medical treatment. They would rather spend tens of thousands of yuan to buy invisible and intangible “miracle medicine” than spend 20 yuan to go to a public hospital to get an andrology number, which would be embarrassing. Really, there is nothing to be embarrassed about when it comes to health. Those advertisements that reveal your little thoughts of "wanting to get better quickly and not letting others know" are essentially targeting your wallet. It is really uncomfortable. Going to a regular hospital to talk to a doctor for 10 minutes is more useful than watching 100 advertisements.